Events pages are frequently under-utilized; with a little creativity, your events pages can not only boost engagement but also improve your events overall.
Rather than treating your event pages as merely channels to communicate and market your events, think of them as part of the event. Building out your event pages with a few more tools to incorporate your event’s branding and adding a participation tool or two can transform your event pages.
Add a quick poll
Add a Quick Poll to your event page asking, for instance, what people are looking forward to discussing or asking about at the event, or what they want to get out of the session.
This immediately has the potential to enrich your event twofold: firstly, you’re conducting research on what your audience is most interested in, allowing you to tailor your event accordingly; and secondly, you have something interactive that you can discuss at your event.
Ask the panel a question
If you’re holding a large-scale event, you may want to give attendees the opportunity to ask questions about the event, such as the content or logistics. Using the Question and Answer tool, you can set up a Q&A, demonstrating transparency, answering burning questions and preventing the need to answer the same question over and over again.
You could also use the Q&A tool to source questions for an expert panel or speakers in the lead up to an event. You can collect these questions in advance, then post the answers afterwards for a record of the event.
Increase involvement with the Conversation tool
Why not get your community involved before, during and after your event by placing a Conversation tool on your event page, allowing you to host threaded discussions in the lead up to the event. You could ask what people are interested in discussing at the event or what they would like to see covered by panelists. Use this tool to capture live feedback during the event and even following. The real-time commenting loading will facilitate lively online discussion.
Here's an example of all three tools being utilized
